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What does the change in Zynga’s agreement with Facebook mean to other game...

The big news in the social gaming space this week is that Facebook and Zynga have significantly changed their relationship. Two years ago, Zynga entered into a “special” agreement with Facebook that...

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Facebook’s importance, or lack thereof, for social gaming

I have been reluctant to join the bandwagon of people declaring Facebook dead, either overall or as a social gaming platform, but I have gotten to the point where I have lost confidence in Facebook. It...

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Proud to be part of third exit in three years

For those who have not seen the news, Zynga acquired Spooky Cool Labs today.

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We just launched Hit It Rich!

We just launched our social casino game, Hit It Rich, on Facebook. Please take a look and let me know what you think.

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My new adventure

I wanted to share with my friends and colleagues the most recent phase of my professional career. Last month I left Zynga and moved to Isle of Man to become Director of Social Gaming at Amaya’s...

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Dawn of a new era of in-game advertising

Last week I wrote about the rising cost of paid user acquisition. this week I want to dive deeper into how advertising can help mitigate this issue. Ironically, my former employer, Zynga, made a...

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Why Blue Ocean is actually the safe route

Last year, I spoke at Casual Connect in Tel Aviv about Blue Ocean Strategy in the game space (see presentation below) and multiple people commented to me how this approach was great but too risky. The...

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Maybe your competitors are not that smart after all

Key takeaways While it is important not to underestimate your competitors, you also should not consider them perfect. Industry leaders often maintain their position due to certain core factors and...

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Is Hypercasual worth the $450 million that Zynga and Goldman Sachs just spent

In February, I wrote that the next big casual gaming phenomenon would be hypercasual, but even I did not expect the genre to take off as quickly as it did. Last week, Goldman Sachs invested about $200...

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Lessons and insights from social casino and gaming M&A activity in Q1

Last quarter saw some interesting deals in the gaming space. Several of the deals, and non-deals, suggest trends that are likely to continue in 2019. Playtika acquires Wooga rather than another social...

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